Luring Vietnamese MICE Travelers

The impressive 110% growth rate of Vietnamese MICE travelers has tempted TCEB, led by Mrs. Nichapa Yoswee, Senior Vice President – Business, to organize road show in Vietnam. Starting in Hanoi, TCEB offers “Fly and Meet Double Bonus Redefined” reward campaign to encourage travel agents in Vietnam to bring MI travelers to Thailand.

Another highlight campaign is ASEAN+6 Privilege to entice trade association, chamber of commerce, business federation in Vietnam in organizing a group of at least 10 trade visitors to trade shows in Thailand. One key activity of the road show is table top session between Thai suppliers and Vietnamese travel agents and trade/business bodies.