TCEB named Thailand’s Most Admired Company 2020
TCEB named Thailand’s Most Admired Company 2020
12 November 2020, Bangkok: TCEB has won the title Thailand’s Most Admired
Company 2020 under the category of public organisation, marking the two
consecutive years the bureau has earned this honorable recognition. TCEB has
high scores in organisation management, innovation and expansion of MICE
business opportunities nationwide.
Thailand’s Most Admired Company
2020 is a research project jointly conducted for 9 years
by BrandAge and the Faculty of Mass Communication Technology, Rajamangala
University of Technology Phra Nakhon. The research examines oganisations making
efficient achievement in various aspects and, thus, earning trust from their
target groups.
In 2020, TCEB has remained for
the second year the organisation that has earned highest level of reliability
with the highest scores in management, followed by innovation, corporate social
responsibility, corporate image, business operations and service.
Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand
Convention & Exhibition Bureau (Public Organization) or TCEB, stated
that major factor contributing such reliability is the unity of collaboration from
both inside TCEB and its partners, both public and private agencies.
“MICE industry involves service
delivery and facilitating tasks. Therefore, everybody can be a co-owner. In
achieving efficient management that ensures smooth operations of MICE industry,
collaboration management is the key. The research results were the fruit of
collaboration in the entire industry.”
Mr. Chiruit said that TCEB has clearly defined its role as
a government agency responsible for promoting the nation’s strength with MICE
industry, the major tasks of which are market promotion, standard development
and creating opportunities.
Furthermore,
solid collaboration between TCEB and partners from all sectors, both domestic
and international, has enabled Thailand’s MICE industry to become the top
destination in ASEAN, both in meetings and exhibitions, according to the report
of International Congress and Convention Association (ICCA) and the Global
Association of the Exhibition Industry (UFI). TCEB’s partners include Thailand
Incentive and Convention Association (TICA), Thai Exhibition Association (TEA),
Thai Hotels Association (THA), convention centres, venues, hotels and
accommodation, organisers and all segments representing public and private
agencies.
Currently,
Thailand has been ranked 4th of Asia as a destination for international
convention and ranked 7th as a destination for international
exhibition in the region.
“TCEB considerably
prioritises innovation. In terms of marketing, we developed BIZ Connect app and
channel expansion in several platforms, such as websites for MICE Intelligence
Center and Thai MICE Connect. What’s more we provide support for MICE
innovation, such as Thailand MICE Startup project which is the tool to ignite
industry-wide innovation.”
Not limited to marketing, TCEB’s
initiatives have also been concentrated in standard development to enable a
long-term competitiveness of Thailand’s MICE industry. Such initiatives include
Thailand MICE Venue Standard, ASEAN MICE Venue Standard and the standards in
service, hygiene, environment and safety.
Mr. Chiruit revealed that, “TCEB takes pride in encouraging
the awareness towards MICE on a wider scale. Kicking off with MICE City a few
years back, MICE Cities have now risen to a total of 7 provinces and are projected
to expand continually as a result of many provinces, including both government
sector and communities, realising the importance of such status. In line with the trend, TCEB has for the
first time opened regional offices in the four key regions, which will have a
role in co-ordination and facilitation of the development of domestic MICE
industry, thus, creating MICE opportunities across the country and offer of new
services without limitation.”
As for the preparation of Thai
MICE industry to respond to the global trend induced by COVID-19 pandemic, TCEB
has devised a strategy “New Way of MICE for Sustainable Growth”. The strategy
aims to build up strength through four key approaches: stimulating domestic
market, bidding for international events, innovation-driven MICE and
development of Thailand’s MICE ecosystem. The overall goal is to restore Thai
MICE industry as quickly as possible.
#####
For further information, please contact: Corporate
Image and Communication Department
Thailand Convention and Exhibition Bureau (Public
Organization)
Ms. Parichat Svetasreni Tel:
+66 2 694 6009 Email: parichat_s@tceb.or.th
Ms. Kwanchanok Otton Tel: + 662 694 6000 Email: kwanchanok_o@tceb.or.th
Visage Company
Ms. Yuphaporn Lertsattakit Tel: + 662 616 6749- 50
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