Why Thailand

(JUL23) New Experience

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MICE travellers from around the world come to Thailand to experience the essence of Thailand, a destination that meets the desires of both business travel and tourism (Bleisure) in its 10 unique MICE cities: Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket, and Songkhla. Many other locations have the potential to join this list including Sukhothai, Chiang Rai, Ayutthaya, Phetchaburi, Prachuap Khiri Khan, Kanchanaburi, Buri Ram, Ubon Ratchathani, and Nakhon Sri Thammarat, with new experiences offered by these cities expanding the range of creative MICE experiences available for training and seminars, incentive programmes, international conferences and conventions, trade shows and exhibitions, mega events and festivals, social and environmental activities, CSR and team building. Other new experiential activities in local communities across the country also allow MICE travellers to learn about, and immerse themselves in, the unforgettable Thailand experience.

1. Seasonal Events, Festivals & Exhibitions

ASEAN Sustainable Energy Week 2023

ASEAN Sustainable Energy Week 2023 is the region’s most comprehensive international trade show and conference focusing on renewable energy, energy efficient environmental management, and electric vehicle technology. The annual meeting attracts leaders, entrepreneurs, and policy-makers from across the region’s energy industry who come together to exchange ideas, present technological innovations, and conduct business. The event’s goal is to be an international forum that connects entrepreneurs, interested citizens, energy technology gurus and experts from many countries, providing the opportunity to share knowledge and work together to transition into the clean energy era. The forum will create increased opportunities for Thailand’s sustainable energy future, and is expected to attract more than 25,000 attendees.

More Information : https://www.asew-expo.com/

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Traditional Candle Parade, Ubon Ratchathani (30 July – 3 August 2023)

Witness stunning cultural traditions and amazing sights, as well as enjoying delicious local food at the Ubon Ratchathani Candle Festival which will be celebrating its 122 nd edition from 30 July– 3 August 2023 with events continuing throughout the month of August. Marvel at thespectacular candle procession featuring candles up to 15 metres long and six metres high decorated with carvings and pictures depicting the storey of the Lord Buddha, antique candles, and dance performances by local artisans. More than 70 floats feature in the parade which is hugely popular with both domestic and foreign visitors, and MICE travellers. The traditional parade began as a local village event and to this day continues to celebrate the strong connections within the local community.

More information: https://www.facebook.com/pageuboncandle/

• Pattaya Spartan Trifecta Weekend & Trail 2023 (5-6 August 2023)

The amazing Spartan Race Thailand 2023 is a major collaboration between TCEB,

Chonburi province, Phuket province, and the Sports Authority of Thailand resulting in an annual event that is now truly a Mega Event & World Festival for the first time. This year’s event will see more than 12,000 athletes expected to participate over the two weekends. These athletes will bring with them more than 20,000 followers from Thailand and around the globe. The event will feature elite athletes from more than 45 countries and will be in the form of Trifecta events to be held over two weekends in two world-class locations: Wisdom Valley Pattaya, and Blue Tree Phuket, and will generate more than 500 million baht in revenues.

The Pattaya Spartan Trifecta Weekend & Trail 2023 will take place on 5-6 August at

Wisdom Valley, Khao Mai Kaew, Pattaya and include 7,500 participants. The Phuket Trifecta and APAC Championship Weekend presented by Blue Tree Phuket will be held on 25-26 November at Blue Tree Phuket in a special competitive atmosphere around a clear blue simulated lake – Thailand’s largest – and will welcome 5,000 participants.

More information: http://www.spartanrace.co.th/

2. New Places Creating New Experiences

Khlong Chong Nonsi Public Park

When completed, Klong Chong Nonsi Public Park, created beside a Bangkok canal will be the longest “linear park” in Thailand. The park is one of five Bangkok Metropolitan Administration pilot projects whose aims are “Reviving the City, Connecting Neighbourhoods, Building the Future”. The projects seek to restore and make better use of Bangkok’s network of canals, roads, pavements and green spaces. The construction plan for the Klong Chong Nonsi Public Park project is divided into five phases, two of which have already opened. The park’s activity area features a 3-D printing overflow system, waterfall wall, decorative lighting and beautiful trees and shrubbery, while the Skywalk zone includes a zig-zagging elevated pathway. The Skywalk zone will connect to the Chong Nonsi BTS station and the BRT bus lane, making it very convenient for MICE travellers who wish to visit this new lung of Bangkok.

LOF LAND

LOF LAND (Land of Fantasy) is a new landmark located in the Grand Canyon area of Chonburi province. The project is decorated in space-age style combining for a seamless merger of technology and nature. LOF LAND is divided into three zones: Mars, a red cliff area that simulates the surface of the red planet and includes a photo corner with a model spaceship; the Moon zone which features a long rocky cliff with a simulated waterfall at its peak, plus the state-of-the-art C-Capsule meeting room that simulates a spacecraft landing on the Moon; and the grassy Earth zone which includes a small café. The café features a corner with 360-degree views of the Grand Canyon, and offers a different alternative for MICE events.

More information: https://www.lof-land.com

Credit Photo : LOF LAND Pages

Central Plaza Ramindra

The newly reopened Central Plaza Ramindra features a new look inspired by the concept of a “sanctuaristic nature”. Its distinctive architecture offers a relaxing green area boasting shady trees and pink-themed design details to mark the arrival of the Pink Line electric train. Inside, the plaza features many famous brand names across its retail, sports, banking and IT outlets. Additionally, Central Plaza Ramindra will feature a rotating series of events throughout the year, kicking off with the Good Vibes Market where top retailers including Jay Daeng Samyan, Nontella, and Jod’s Fair add a chic touch to the lifestyle market. It’s a great spot for MICE travellers to stop by for relaxation, dining, and souvenir shopping.

More information: https://www.facebook.com/CentralPlaza-Ramindra-604785833321676

3. Food

Mango Salad

The new “soft power” is following in the footsteps of Lisa from BlackPink with the distinctive flavours of real Thai food on show with the spicy and sour taste of mangoes, dried chillies, fresh chillies, tomatoes, garlic, lime, long beans, peanuts and salted crab. You can also add fresh shrimp and fresh crab if you like in creating your version of this nutritious dish that provides numerous health benefits, from enhancing immune system function and blood circulation, to helping combat gastrointestinal complaints, heartburn and heart complaints, nausea, dizziness, and colon cancer, as well as providing nourishment for the eyes, hair and skin.

Songkhla Eggs

Songkhla fried eggs are a local specialty of the southern province that have recently been registered as a geographical indicative product by the Ministry of Commerce. The dish is produced and processed in the districts of Sating Phra, Krasaesin, Ranot, and Singha Nakhon in Songkhla province. The dish has been passed down through generations of Songkhla residents, and is made by putting two duck egg yolks into a single trimmed eggshell. When steamed, the yolks take on a vibrant reddish-orange colour and shiny skin, and when eaten feature three distinct textural levels to savour. Songkhla eggs have a slightly salty, smooth flavour and are often eaten with southern-style curries or steamed rice.

Look Chup Thai Sweets

Look chup are beautifully crafted Thai sweets. Made from ground green beans, the sweets are molded into various exquisite shapes and decorated with food colouring and coated with agar to give them their distinctive appearance. The origins of the sweet can be traced back to the reign of King Narai the Great in the Ayutthaya period of Thai history when there was a strong Portuguese presence in the kingdom. A version of this dessert was published by Madame Donna Maria Guimar de Pinha, or as she was known to the Thai people - Thao Thong Kip Mar, where she substituted mung beans instead of the marzipan that was used in the original recipe. These desserts became very popular in the Thai royal palace and were given to children on special occasions. Later, during the Rattanakosin period, Thanpuying Plian Passakornwong included the dessert in a recipe book where she molded them into bite-size sweets in the shapes of miniature fruits and vegetables. Mom Luang Terb Chumsai na Ayutthaya further adapted the sweets by adding natural colouring to make them look even more like miniature versions of real produce. Nowadays, look chup can be readily found and are popular souvenirs on festival occasions.

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